Loraine Hardin
I listen intently and simplify the complex, delivering keen perspectives so leadership teams can break through to the next growth wave.
- Des Moines, Iowa, United States
- Omaha, Nebraska, United States
- Kansas City, Missouri, United States
About
Loraine Hardin helps entrepreneurial leadership teams transform vision into results. As a Certified EOS Implementer® since 2018, she guides companies to run better businesses through the Entrepreneurial Operating System—creating healthy, cohesive leadership teams that execute with clarity and confidence.
Drawing on 25+ years of executive leadership experience, Loraine brings a rare combination of strategic insight and operational excellence to every engagement. She simplifies complexity, listens deeply, and coaches leaders through the Six Key Components of EOS® to achieve breakthrough performance.
Proven Track Record of Driving Results
Before launching her coaching practice, Loraine delivered transformational outcomes for major organizations:
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The Principal Financial Group: Served in multiple executive roles including Head of Strategy, leading the articulation of global strategy for the Executive Team. Increased productivity 40% in the mortgage division and 30% in health operations. Led cultural transformation across 1,200 team members with a $45M budget, driving accountability and reducing product enhancement timelines by 60%.
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Wells Fargo: Directed enterprise strategy and led a 675-person department managing 5,000 customer complaints monthly. Successfully navigated a 23% complaint surge while reducing case resolution time by two days.
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Freedom Mortgage: Built the retail platform from the ground up, scaling monthly originations from $20M to $250M+. Integrated four regional acquisitions into unified processes and technology while developing high-performing teams through structured onboarding, training, and accountability systems.
Community Leadership
Loraine serves her community with the same dedication she brings to her clients. She has held board positions including President of the National Association of Women Business Owners (NAWBO) and President of CultureALL, as well as serving on boards for Children and Families of Iowa and The Young Women's Resource Center. She is an alumna of the Greater Des Moines Leadership Institute and has chaired the Go Red for Women Luncheon and led the Principal United Way Campaign. When not working with clients, Loraine enjoys spending time with her grandchildren.
At a glance
My Approach
I have a gift of summarizing complex information into simple statements that allow my clients to take action.
I have expertise leading teams across all aspects of the business: sales, marketing, operations, finance, M&A, exit planning, strategic planning, and domestic and international expansion.
I hear my clients concerns and utilize my natural curiosity to help them gain clarity.
Testimonials
Working with Loraine has been a game‑changer...She guided our leadership team through Focus Day and Vision Building with clarity, energy, and practical tools that fit our culture and pace. She blends facilitation skill with actionable insights.
Loraine sees the uncomfortable truths before anyone else has a clue about them. She leans in to resolve issues gently, patiently and respectfully of everyone on the team. She is firm, steady, and just challenging enough to make us want to be better.
Loraine gets us through pain points and holds us accountable. She is always accessible and responds quickly.
Loraine has been our mentor, teacher, & accountability partner—listening deeply, explaining clearly, & adapting EOS to fit who we are. She respectfully holds us accountable, keeps us focused, strengthens our relationships, & helps us sustain momentum
Videos
Get in touch
Ready to get what you want from your business? Reach out to Loraine directly.
